Missing Link Trust

Sector

Empowerment

Engagement since

2026

“

Why are we waiting for a child to be abused to save them? Let’s save them before. That has been the underlying motto and philosophy of Missing Link Trust. Over the years, our work has been about moving beyond responding to harm to creating conditions in which children can grow up safer, through awareness, education, community engagement and stronger systems. We believe that keeping children safe is a shared responsibility and that meaningful change comes when children, families, communities, institutions and governments are part of the solution.

Leena Kejriwal Founder and CEO, Missing Link Trust

About the Partner

Founded in 2015, Missing Link Trust works to prevent child sexual violence and exploitation through safety education, public campaigns, digital initiatives and community engagement. Its flagship programme, MASSp (Missing Awareness and School Safety Programme), equips children, adolescents, parents and educators with practical child safety measures through interactive learning. The organisation also develops safety curricula, digital tools and advocacy campaigns to strengthen prevention and early intervention. Through its work with schools, families and communities, Missing Link Trust seeks to build an ecosystem that supports child protection both online and offline.

HBSF Engagement

Harish & Bina Shah Foundation supports Missing Link Trust in advancing its work to prevent child sexual violence and exploitation. The partnership contributes to building awareness, encouraging help-seeking and strengthening the role of trusted adults in children’s lives. It also supports efforts to understand and address how ideas about masculinity influence attitudes and behaviour among adolescent boys. Together, these efforts contribute to Missing Link Trust’s broader aim of creating safer environments for children through shared responsibility and prevention.